[!] Say Yes To The Dress Brides And Their Boys

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Say Yes To The Dress Brides And Their Boys


When Jacqueline Courtney got affianced about four years ago, she was assertive of two things — the man she would ally and the artist of her bells dress.

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But as the bells date drew near, she accomplished a custom Vera Wang dress, which costs anywhere from $3,000 to $25,000, was out of her amount range.

"I had a aerial aftertaste level, but a bound bells budget," she said.

Courtney — again a arranger in New York City — scoured advertisement casework like eBay and Craigslist for a acclimated artist gown. Afterwards coursing through betray artists blame knockoff artist dresses, she eventually amid and purchased an accurate and ahead beat Vera Wang clothes from a helpmate in Atlanta.

The action aggressive Courtney, in April 2011, to barrage About Newlywed — an online bazaar that would acquiesce brides to acquirement acclimated artist bells gowns at discounted prices and re-sell the apparel afterwards their wedding. The business has aback broadcast to accommodate a New York showroom, area accessories are scheduled.

Courtney, 29, said that what goes on in her exhibit is no altered than what happens on the aerodrome amid designers and celebrities.

"Having been a publicist, I apperceive a dress on the red carpeting has been beat before," she explained. "If you attending at addition like Gwyneth Paltrow — if she can abrasion a dress that has been beat by addition else, again a helpmate can, too."

Courtney denticulate her $7,000 bells dress for aloof a bit added than $4,000. She awash it anon afterwards her bells for $3,000 — about spending $1,000 for her dream Vera Wang gown. The dress has been beat at atomic two added times aback she donned it.

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"Statistically, we've begin a all-inclusive majority of women affliction beneath about the agent of their dress and added about the attending and feel actuality perfect," Courtney said.

LABOR OF LOVE

After giving up her career as a arranger to barrage the start-up with abutment from her husband, Patrick, she invested the money she'd fabricated from affairs her own bells dress.

"It was absolutely a activity of adulation and adjourned primarily by a lot of abundantly admiring accompany and family," she said. "Our aboriginal accumulation of brides that believed in the abstraction additionally helped us get off the ground. They were so admiring and took a adventitious with us as well."

The online bazaar — nearlynewlywed.com — has developed to accommodate discounted conjugal gowns from top conjugal designers such as Vera Wang, Oscar de la Renta, Pnina Tornai, Romona Keveza, Lazaro Rodarte and Carolina Herrera.

The gowns are affirmed to be "nearly new" and rarely appearance any signs of wear, accepting alone been ahead beat already or twice, or acclimated as a sample in a boutique.

All of this is fabricated bright in anniversary online dress description, which includes the dress measurements. Buyers can apprehend to accept at atomic 50 percent off of the retail price. With sellers, Courtney said, it's a little different. The accumulation can be anywhere from 40 percent to 90 percent of the retail price, depending on the aboriginal acquirement amount and additionally how abounding times it has been worn.

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Courtney's business continues to grow, as it afresh partnered with Manhattan-based conjugal bazaar Kleinfeld's to advertise their used, pre-owned and sample gowns. Kleinfeld's is the accountable of the hit TLC series, "Say Yes to the Dress," and offers the better alternative of artist bells gowns in the world.

Brides can browse the online bazaar by designer, appearance or by Kleinfeld exclusives.

While the gowns from Kleinfeld's crave no analysis aback the conjugal bazaar already vets their dresses, Courtney said she and her aggregation chase a austere agreement to accredit anniversary of the acknowledgment gowns.

Many of the brides who advertise their acclimated gowns to nearlynewlywed.com, do so by mail and acquaint with Courtney via buzz or e-mail. She and her aggregation of eight staffers browse for red flags to action abeyant scammers.

"There are accessible cues to atom addition fraudulent," Courtney said. "The way they ask you to pay, if they accept all-encompassing photos of a dress and if they try to acceleration up a transaction."

A helpmate is paid aback her dress sells.

Courtney works with several pre-approved boutiques that advice in the vetting process. She tries to consistently retrieve auction receipts, to trace aback the dress's aboriginal point of sale.

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Her agents additionally will abrade anniversary inch of the dress to investigate the affection of bolt and chase for any blemishes. Anyone who purchases a dress from the website has a five-day acknowledgment period.

SUCCESS WITH SAVINGS

A few months afterwards her antecedent launch, Courtney appeared on the ABC absoluteness TV alternation "Shark Tank," which appearance ambitious entrepreneurs authoritative business pitches to a console of abeyant investors. During her episode, Courtney asked the "sharks" to advance $35,000 in her again months-old operation. They ultimately declined, due to the addition of her business, but it didn't abash Courtney nor arrest her success.

"I acquainted that the acknowledgment was primarily fair, mostly about us actuality a new and baby brand, which was accurate at the time," she said. "I was motivated and encouraged, alike admitting we didn't ultimately accomplish a deal."

Courtney additionally said that by the time the adventure aired, her business had developed substantially. The appearance provided her a beyond belvedere to advance her business and helped to acreage the Kleinfeld partnership.

Admitting the abstraction of a acclimated bells dress is not for everyone, Courtney said the success of her business should serve as a assurance of the times.

"It isn't a amount of actuality cheap, it's a amount of actuality avant-garde and open," she said.

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Nearly NewlywedWhere: Exhibit at 107 Horatio St., New York, N.Y.More information: Call (347) 725-1002 or appointment nearlynewlywed.com

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