Over the accomplished decade, the Dutch abode DJ Tiësto has emerged as an EDM arena baton with his feel on the beating of its culture. Aftermost year, he launched his accouterment band CLVB LIFE, which featured atramentous and white t-shirts with delicate clear prints for men and women. Now he's broadcast his appearance eyes in a accord with the cast Assumption for its Guess/Tiësto Nyt Lyf Collection, which you can analysis out in these absolute aboriginal photos.
Set to hit food on October 10th, the 22-piece abridged band includes accepted shirts, atramentous and azure skinny-fit jeans, covering and coated-twill jackets, clear tees and more. Some of the clothes affection bright, arresting dejection and reds, while others affectation the Nyt Lyf logo in aerial grays. The DJ formed with the designers at Assumption in the ambition that the accouterment reflect the accord that appearance has with cyberbanking music.
The accord came about afterwards Tiësto formed a accord with Assumption CEO and Aesthetic Director Paul Marciano. "He is added than aloof a DJ," said the CEO in a columnist statement. "He is actual multi-faceted and absolutely understands what it takes to body a brand." The closing affect rings abnormally accurate back because all that Tiësto has put into architecture his own brand. In accession to absolution endless annal of his upbeat, synth-heavy attic movers, the DJ has contributed music to video games, formed as an agent for the AIDS alms dance4life and toured the apple repeatedly.
This abatement is proving appropriately active for the DJ. On Sunday, he will banderole the capital date of New York's Electric Zoo festival, which additionally appearance the EDM heavyweights Skrillex, Diplo and David Guetta. Afterwards that, he'll commence on his Club Life Academy Invasion bout alpha in Syracuse on October 2nd, which will booty him to 15 cities about the United States.
Tiësto sat bottomward with Rolling Stone to allocution about his latest attack into fashion, the appearance basics of the EDM apple and his adulation for the road.
Why did you appetite to coact with Guess? I've consistently had a lot of account for Guess. I anticipate their clothes are absolutely able-bodied fabricated and I like how they are a all-around brand, affectionate of like my music. The accord [with Guess] has accustomed me a lot of aesthetic inspiration, as able-bodied as absolutely helped me accept how the appearance apple works.
How did the accord appear about? It happened absolutely organically. Paul Marciano and I became friends, and we both acquainted that it would be a acknowledged chance together. Plus, Assumption are the absolute clothes for my audience. They are sexy, well-fitted, absolute for a night out at a club.
How will the band alter from what you action with CLVB LIFE? This accumulating is a lot beyond than my aboriginal CLVB LIFE one. We focused on tees for CLVB LIFE. With my Guess-designed line, there are jeans, covering jackets, tees and more. They are both aggressive by the aforementioned things, though.
What sorts of things? It reflects a lot of elements about cyberbanking music. A big allotment of the affairs is about attractive aciculate and bathrobe for the occasion. The band reflects that admiration and is focused on the sorts of looks that I angle for.
How did you adviser the Assumption designers against the looks you wanted? I formed absolutely carefully with their aggregation back I was in Los Angeles. My role was added of aesthetic direction: cogent them elements that I do and don't like, cuts that I anticipate assignment for my crowd, account the things that I'd like to accommodate and the all-embracing concept. They've got some abundantly accomplished designers there that were able to assignment with my account to actualize the line. I'm absolutely aflame about seeing how it goes down.
One affair that stands out about your clothes is the abrupt blush combinations on the t-shirts. With my collection, some afflatus was taken from the attending of the LED screens at my concerts. The lights and video projections are an capital allotment of my shows. I appetite anybody at my appearance to accept the best acquaintance I can accord them so they never balloon it. The lighting, LED screens and pyro are all allotment of this experience, bringing addition ambit to the show.
Speaking of arena live, you're embarking on your additional Club Life Academy Invasion bout in October, about back the Assumption band comes out. What are you attractive advanced to best about this installment? The aftermost bout was such a whirlwind. It was amazing to biking so rapidly through the States. Every burghal has a adventure and adventures absorbed to it, and the activity of the crowds was amazing. I'm aflame to dig a little added into the United States. I had such a acceptable time on the aftermost academy bout and I acquainted actual affiliated to the people. The assembly we're demography with us is activity to be bigger than any ball act has taken to a academy bazaar before.
Finally, back this is a "college invasion" tour, what is it absolutely that you apprehend concertgoers to learn? Acceptable question. I assumption I appetite bodies to apprentice what a absolutely acceptable time is.