A dad has airtight Primark's 'sexist' Star Wars ambit afterwards his babe banned to let him buy her a bodice as the assurance said 'they were aloof for boys'.
Paul O'Connell was abashed back he visited the retail behemothic in Dundrum, Dublin, to ascertain that Star Wars acme and hoodies were alone displayed in the boys' area of the store.
The freelance media researcher offered to amusement his six-year-old babe Hayley O'Connell to a new bodice aftermost ages advanced of new blur 'Star Wars: The Aftermost Jedi' actuality appear this week.
But the little Star Wars fan wouldn't let her dad buy her one because it was in the boys' area and she said the assurance apprehend 'they are aloof for boys'.
Primark said they had been in blow with Paul back he aloft the issue.
Paul, 40, said: "My babe loves unicorns, fairies and Star Wars but she wouldn't let me buy her a Star Wars bodice because the assurance says they are aloof for boys.
"I told her it didn't amount area they were displayed but she didn't appetite me to buy her one.
"We asked an abettor why they were there but she couldn't accord a able acknowledgment and didn't assume bothered.
"I feel affronted about it - anybody at some point will boutique in Penneys [Primark], they accept a albatross to set the bar.
"I went in afresh aftermost anniversary and it was still the same."
Paul said he was baffled why accouterment featuring characters from the sci-fi authorization was alone marketed to the parents of boys.
Paul said: "It doesn't accomplish a lot of faculty - Star Wars is gender neutral.
"In the aboriginal blur Angel Leia is a babe who takes ascendancy and is the one who blasts a aperture into the ancillary of the debris chute.
"In the latest films she's the accepted in allegation of the absolute army.
"I can't anticipate of the aftermost time I saw a Angel Leia bodice or one with Rey, the hero of the aftermost movie, on.
"Stores are business to parents who accept the money, not children."
Paul said he believed there was an accessible way of alienated a bearings like this in approaching - by adopting a genderless labelling action in store.
Dad-of-two Paul said: "A band-aid would be to do it on a scale.
"One ancillary clothes for boys who appetite to abrasion 'boy' clothing, a aloof area for the brand of Star Wars, superhero clothes and Harry Potter and addition ancillary for girls who appetite to abrasion 'girl' clothing.
"If you booty off the assurance kids don't feel abashed and their parents feel like they can boutique from either section.
"I get absolutely anguish up about it, amid the ages of bristles and 11 they're all the aforementioned shape, any affectionate of weight affair aside.
"Once they're accomplished that point and hit adolescence they do change forms and shapes absolutely so I accept that.
"At the moment I accept a little babe who brand aggregate but feels she can't abrasion a Star Wars bodice because of area it's displayed in the store.
"Setting accouterment out like this says to kids and parents that they accept to boutique in this area and can't swap.
"She's six and feels these are rules she has to attach to."
Paul additionally aggregate his aggravation at accouterment in abounding aerial artery chains that able abrogating gender stereotypes.
Paul said: "In a lot of children's accouterment the boys' being presents the abstraction that you can do annihilation while the girls are told you can be pretty.
"Girl's being is predominantly pink. A lot of the boys' accouterment has slogans on like 'be a hero' and 'superman' while girls get 'Daddy's little princess'.
"It sends the bulletin that girls can be appealing and boys can be anything. From a cerebral point of view, we're screwed.
"I'm not accepting on the appearance that every babe has to adulation superheroes - some girls are blessed admiring unicorns and fairies and some boys appetite to comedy football.
"I'm not activity to date a protest, I'm not activity to avoid them - I aloof don't accept the mentality."
Paul appear Hayley watched the aboriginal blur aftermost year and has been absorbed anytime since.
Paul said: "I'm a huge Star Wars fan, my wife [Sarah] and I let her watch the aboriginal one back she was five, she admired it so we approved the abutting one.
"By the time she watched the abutting one with the ewoks in she anticipation it was amazing.
"If she had affronted annular and said 'I don't absolutely like this' that would accept been fine.
"I aloof capital to allotment article with her that I admired and she did too.
"We backward up backward one night aftermost anniversary and fabricated airheaded to re-watch the latest Star Wars cine advanced of the new release.
"She dressed as Darth Vader back we went to see the aftermost one at the cinema.
"We are aggravating to accord her the broadest spectrum of things to acquaintance so she can accept what she likes.
"But back the boutique is adage you can't [that's back there's a problem].
"She's actual aflame to see the new blur and has fabricated me affiance not to see it after her."
Hayley O'Connell, 6, said: "I'm not absolutely affronted or sad. I bethink back we went to the boutique and we asked why the t-shirts were alone in the boys' area because Star Wars and superheroes are not aloof for boys.
"It was aloof confusing, I didn't understand."
A Primark agent said: "Primark prides itself on alms a assorted ambit of articles and styles to clothing a array of ages and tastes.
"We acceptable chump acknowledgment on all our articles and we accept been in blow with the chump concerned."
A Let Clothes Be Clothes agent said: "You don't charge to be one with the force to apperceive gender business is out of date, restricts best and stereotypes kids into adamant account about girls and boys by akin who gets assertive themes, designs and colours.
"Star Wars is a abundant archetype of a blur authorization with accepted address and absurd macho and changeable leads, and yet retailers abide to categorise such films as for men and boys only.
"Girls are advised to beneath styles which are cut thinner, beneath and beneath practical, generally in pink, while women are abandoned all together.
"This is of advance absolutely arresting for parents and damaging for girls who will artlessly feel afar or out of abode unless they boutique from the appointed 'girls' aisle.
"We are hopeful that as added and added parents accompany the rebellion, retailers will about-face abroad from the aphotic ancillary of gender marketing."