Popular Dry Goods clothier Miss Effie day. (Photo: El Paso Times)
November 13, 1959, El Paso Times
Miss Effie Day, Woman of the Week, is designing bells gowns for the additional bearing of El Paso brides. She has created "that best important" clothes for abundant arresting brides, abounding of whose mothers additionally came to her for appearance advice on planning their wedding.
Miss Day has been a artist of aboriginal fashions for the Popular Dry Goods Co. for the accomplished 35 years or more. Her anthology of brides dates aback to the aboriginal 1920s and contains abounding names and faces accustomed to El Paso's amusing and cultural groups today. Stacks of her scrapbooks accommodate photographs evocative of El Paso's amusing activity during the accomplished division century.
"I consistently feel it a advantage to accomplish a conjugal gown," says this bendable accurate and affable adult accepted artlessly as "Miss Day" to bags of El Paso people. "All of a girl's dreams and ethics are congenital in her account for a conjugal gown. Some appear in with actual audible account about what they want, while others are abstracted eyed and ambiguous about it all. I go forth with the desires of the babe whose account are already durably fixed, and I advice the added blazon in selecting a appearance which will be acceptable and will fit her personality. The above babe is easier to appointment with, because she knows what she wants and doesn't change her apperception or leave annihilation to chance," adds Woman of the Week.
Miss Day's designs do not stop at bells gowns, although she attaches added affect to designing conjugal gowns than any others, they are alone a baby allotment of her work. She designs and supervises the authoritative of gowns for the Sun Carnival court, an appointment which she has enjoyed anytime back its beginning, accepting advised the clothes for the aboriginal Sun Carnival Queen.
She additionally designs for High School Fiesta Queens and the court, graduation assurance and the anniversary Maid of Affection Show. A few years ago Miss Day advised a clothes of SuPima affection for the National Maid of Affection during her appointment here. The Maid admired the clothes so awful that she included it in her official affection apparel which she modeled on her bout all over the world.
So able-bodied accepted in the Southwest are "Miss Day" dresses that they are calmly accustomed anywhere in the country. At an important U. S. Military Academy brawl at West Point a few years ago, two El Paso girls were fatigued to anniversary added and became acquainted because they both were cutting apparent "Miss Day" formals.
"It is acceptable to see how blessed a babe is with one of my designs ... to see her eyes afterglow back she has the final applicable and knows that the "Miss Day" academic has appear to activity and is absolutely hers. Then it is admirable to watch her abound up canonizing her aboriginal formal, the gowns for the assorted High School and College anniversary and assuredly to actualize her bells gown," says Miss Day. And with a contemplative smile, she adds, "This is what makes activity account active and memories account remembering."
Miss Day advised appearance designing in Paris and for abounding years alternate at approved intervals "to accumulate up with what is new in the appearance basic of the world," Prior to advertence herself with the Popular, she did dress designing for the movies in Hollywood.
"During Thomason's mayorship," she reflects, "the aboriginal all Affection Appearance Appearance in the United States was captivated here. All of the affection styles modeled in the appearance were beneath my administration and I've formed with the affection shows anniversary year since."
Miss Day resides with her sister, Mrs. Margaret Day Barcroft at 1105 North Virginia street. She is a affiliate of the First Christian Church, a activity affiliate of the El Paso Woman's Club and she is a affiliate of Woodbine Chapter, Order of the Eastern Star. Although she leads a active activity in her appointment at the store, Miss Day never is begin to carelessness her abbey or her friends.
It's with pride and achievement that Miss Effie Day, Woman of the Week, remembers administration in the happiest occasions of abounding El Paso girls' lives.
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