If you’ve anytime watched Shameless, you’re able-bodied acquainted that Emmy Rossum‘s appearance Fiona Gallagher has no botheration activity architecture free. But accuracy be told, her arrant looks do in actuality accommodate one important product: Burt’s Bees brave lip balms, which are one of the alone articles the brilliant wears while arena the character. And now, Rossum is demography her adulation for the cast one footfall further, as she’s the face of Burt’s Bees Beauty’s new “I am not synthetic” campaign, as the cast barrage an absolute new ambit of cosmetics.
We batten to Rossum about why she teamed up with the brand, and why it’s important to for women to be accurate to themselves.
“I’ve been application Burt’s Bees articles on Shameless for a continued time,” Rossum tells PeopleStyle alone of her partnership. “Fiona has a absolute accustomed look. The Burt’s Bees brave lip analgesic is all we use on Fiona, and their eyeliner as well. So I was absolute aflame to get complex with the campaign. The articles themselves are fabricated with accustomed capacity and not activated on animals and that absolutely hit home on a cardinal of levels for me.”
Of course, she hasn’t alone been application the brand’s articles on set. Rossum adds that she turns to the eye liner to actualize a adult begrimed eye for a date night, and she’s a huge fan of the lipsticks as well. “Having a lipstick that has jojoba oil and added things in it that makes it feel absolutely alimentative is absolutely nice,” she says, abacus that the face oil is addition one of her must-haves. “I like it not alone afore bed but I like it alike over makeup. In lieu of highlighter, put some on your cheekbones, aloft your cupid’s bow, and bottomward your adenoids — it makes your face attending absolutely advantageous and moisturized.”
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But for the star, this affiliation is about a lot added than aloof architecture and skincare. The bulletin of actuality accurate to your accustomed cocky resonates carefully with her, abnormally in a time back women are speaking up for themselves added than ever.
“I anticipate in the aftermost year or so, apparently afterpiece to the election, women acquainted added accursed up than ever. I feel like this is a additional beachcomber of women’s liberation, activity empowered to be yourself, allege your mind, be amorous about the things you accept in and angle up for what you accept in. So this attack is not aloof about actuality synthetic, it’s the abstraction of actuality a absolute woman,” she says, adding, “The visuals of the attack affection absolute women who are all-embracing their accurate beauty. They are not activity burden to accommodate to a homogenized or ever bogus abstraction of adorableness and they’re affectionate of aloof bringing out their accustomed beauty.”
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Which is a abstraction that the brilliant incorporates into her accustomed activity with bedmate Sam Esmail, who she affiliated this accomplished May.
“My husband’s admired affair about my face is the dejected attitude beneath my eye, so I don’t generally abrasion beneath eye concealer in my accustomed activity because he brand to be able to see my absolute face,” she shares. “So I anticipate it’s the abstraction of actuality accurate to yourself and actuality the best adaptation of yourself and not the best adaptation of somebody else.”
And speaking of her wedding, Rossum shares that her custom Carolina Herrera clothes is in safe befitting at the dry cleaner, acknowledgment to a accustomed face who you may apperceive from The Absolute Housewives of New York.
“My dress is absolutely abnormally at Dorinda Medley’s admirer John’s cleaners now,” she laughs. “Apparently he is the best dry cleaner in New York!”
What do you anticipate of Rossum’s new affiliation with Burt’s Bees? Sound off in the comments section, below.