[ ! ] Dress Up Your Tech


It has happened to all of us. You abatement in adulation with a dress, but you ambition it was cut aloof a little differently, or you acquisition a anorak that is the absolute fit, but would like it so abundant added in addition color. Well, adorned has the acknowledgment to this problem. The e-commerce boutique (think of it as added of a basal atelier) allows barter to annal through altered styles, customizing the silhouette.


Sound too acceptable to be true? Co-founders Shang Ding and Jeni Ni say they still apprehend that all the time, three years afterwards founding the company. "To actualize a agenda amplitude area you can adapt every allotment of your apparel from fabric, color, neckline, breadth (and more) to specific trims and accomplished details, again see it all accident in absolute time on your screen, it absolutely all-overs people's minds aback we call it. But, we are authoritative believers out of everyone," action Ni. Once a chump perfects her allotment ($50-$707), one artisan makes the apparel and handles the adjustment from start-to-finish, and it takes about two to three weeks for the accomplished artefact to access by mail.

Pret-a-Reporter bent up with Ni at frilly's anew opened exhibit on Melrose Place in Los Angeles, area shoppers can browse pieces on the arbor and adapt with the advice of consultants on site.  

Why did you appetite to alpha this business?

I capital to actualize a amplitude area shoppers could appear get beautifully complete garments, to their specifications, after the altercation of accepting to go to a clothier or seamstress. Coming from my accomplishments as a buyer, I would see apparel that would about accomplish the cut but again absence the mark because of a detail that wouldn't assignment for my customers. I accomplished the aforementioned affair aback arcade for myself; a appearance would angle out to me but an aspect or two would accumulate me from absent to advance in the piece. As we access a new age of technology, I knew I capital it to be a acceptable and agenda acquaintance after sacrificing the affection of the apparel and designs.


How do you go about allotment the basal shapes and patterns? Do you attending at added archetypal references or what is trending on the red carpet?

Our aggregation of designers has years of acquaintance beneath their belts from top architecture houses. Our artistic administrator formed beneath Marc Jacobs for abounding years, our chief artist began his career at Calvin Klein and the arch of our abstruse architecture aggregation hails from Versace, Saint Laurent and Monique Lhuillier. The aggregate of their abilities and adventures affect me on a circadian basis. Their teams booty into application archetypal bodies that women love, as able-bodied as what is they see as avant-garde and on trend aback creating anniversary of our baseline styles. The abundant affair about adorned is that you're able to booty a actual accepted appearance of dress and add or abatement "all the frills" to accomplish it as contemporary or archetypal to fit your claimed style.

Do you accept a admired appearance that is currently accessible or will be accessible soon?

I'm alone bedeviled with the Corby skirt. I customized abundance in calf-length for a capricious work-to-night look. I adulation this in our accommodate of an aboriginal '60s print, the Edie print, and brace it with the Kate bodice in chrism or black, sleeveless, with a ballet neckline.


© Provided by The Hollywood Reporter

Courtesy of Frilly

Who is a dream celebrity applicant for frilly?

Olivia Palermo! I've been a fan of her claimed appearance for years. Her alms assignment with The Maasai Project is additionally article that absolutely resonates aback to what frilly, as a company, stands for and believes in. Article we strive to change, by arch by archetype at frilly, are the acceptable affectionate roles that are accepted in business. In our HQ and at our factory, we accept in changeable empowerment and ensuring that several of our leaders are female.


Where do you achievement to see the cast 10 years from now? 

We would like to accomplish our proprietary software accessible to added appearance companies, to abide to advance our technology and aggrandize our categories beyond the board. One of our capital goals is to advice the industry become added acceptable all while accouterment a added alone acquaintance for our customers. As a fashion-tech company, we are consistently developing new account and technology every few weeks. The approaching is advanced accessible for us.

frilly, 8428 Melrose Place (in the alley), Los Angeles.

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