A ample TV campaign, advocacy on This Morning, a columnist drive, branded taxis, a beginning website and a new cast agent are in band to abutment the absolution of the latest Barbie cine and the accompanying toy line.
The absolution of the tenth Barbie movie, Barbie Angel Charm School, and the toy ambit are actuality accurate by business both on and offline in a absolute campaign.
Barbie movies are now broadcast in 82 countries and accept aerial assurance levels with girls, as analysis shows that anniversary DVD is beheld on boilerplate ten times.
TVA ample TV announcement attack over two months, will accompany the toys to the screens of girls age-old four to nine, while a aerial contour This Morning advocacy will additionally abutment toy artefact from the movie.
PRA girls columnist attack will ambition key titles for both earlier and adolescent girls in the advance up to Christmas, with themed appearance spreads and competitions bringing the acreage to life.
OnlineThe cine acreage additionally has a aerial appulse online attendance with a committed website including games, personalised assets and affluent media content: www.barbie.com/princess-charm-school.
Other promotional activityBranded Angel Charm School taxis accept been placed at key retailers beyond the UK. The taxis affection congenital photo booths area girls try on adorned dress angel apparel and booty abroad an burning branded photo.
Renowned amenities coach, Liz Brewer, has been accustomed as cast agent for the barrage of Barbie Angel Charm School, alms admonition to girls beyond the country as to how to behave like a princess, borer into contemporary absorption afterward the Royal Wedding.