The co-presidents of Deerfield Beach-based Just Play, Charlie Emby, left,… (Courtesy of Just Play, Handout )
In a attenuate feat, a three-year-old aggregation from Deerfield Beach has won the toy industry's top accolade for the additional year in a row.
Just Play, a adventure formed by two industry veterans, becoming the anniversary Toy Industry Association accolade in the pre-school class for the additional beeline year for articles it developed beneath license, based on Disney's accepted TV alternation "Doc McStuffins." The activated alternation focuses on a babe who "fixes" blimp animals.
The award-winning is accustomed based on anticipation by retailers, media, toy industry admiral and consumers.
"They are aggressive with the brand of Mattel, Hasbro and absolute companies," said Adrienne Appell, a backer for the North American toy industry group. "So, it's absolutely an honor."
Winning the Toy of the Year award, a acceptance about answer on toy packages, can advice actuate sales to consumers and additionally advice accessible doors to retailers for the toy and its producer, Appell said.
Just Play holds licenses with such top brands as Disney, Nickelodeon and Barbie to advance and accomplish toys, which it again produces abundantly in China. It sells the toys to above retailers such as Toys R Us, Wal-Mart and Kmart, said Dave Gold, carnality admiral of marketing.
Sales of its award-winning Doc McStuffins toys abandoned — a baby aftermost year and play-doctor set this year — are estimated at millions of dollars each, said Gold.
A adolescent toymaker usually can't able top honors, but co-presidents Charlie Emby and Geoffrey Greenberg anniversary accept decades in the business and abounding relationships. Anniversary awash antecedent ventures to an industry heavyweight. Emby has solid ties with retailers and Greenberg with Disney, said Gold.